Plus Minus Zero

Exhibition booth

This is the Seoul Living Fair project where Plus Minus Zero was introduced. Plus Minus Zero means ‘a balance maintained in all directions so that it does not overflow or fall short of the starting point of 0.’ Cico derived the concept ‘Without Borders’ to express its brand philosophy and create a space with semitransparent fabric, and encouraged experiences with an organic curved outline. This naturally merged the space and products in a spatial design that emphasizes blank space and white color so that the customers recognize Plus Minus Zero as a brand with a philosophy, not simply a product.

Client / Manufacturer

CICO Korea

Gyeonggi-do, KR

Design

RISHIYAGI

Seoul, KR

BRENDEN Corp.

Seoul, KR

Studio Viind

Seoul, KR