PlusX Identity
Corporate Identity
PlusX has its own connotation for the message “We Add Experience to Your Brand.” In order to deliver the key brand messages of Plus X, our corporate symbol and identity uses the signs considered to be the most fundamental – “+” and “X”. Black tones and neutral colors were also used. Pictograms and typefaces were created based on the design philosophy of Plus X. The pictogram was used to create effective signage at various areas of the company, and the unique typeface was used in the interior design of the office. An illustration of each member’s face was printed on the business cards.
