Point of Soul 2

Brand identity

Key themes for future store concepts consolidated in a freshly developed brand: Point of Soul. A magazine that sets new standards in contemporary thinking, debate and conceptual acuity. Its target groups are businesses that run a store or plan to open one. Point of Soul is a mono-thematic magazine that strikingly highlights individual facets of one overriding theme. Individual topics are attractively portrayed and served in easily digestible portions throughout the magazine. Special print effects, interesting materials and a varied typography further enhance the design.

Client / Manufacturer

GCGroup AG

Zürich, CH

Design

Ippolito Fleitz Group – Identity Architects

Stuttgart, DE

GCGroup AG

Zürich, CH

Skalecki Marketing & Kommunikation

Frankfurt a. M., DE