POINT OF SOUL
Store conceptIppolito Fleitz Group – Identity Architects
Core themes of future store concepts are amalgamated in a newly developed brand: POINT OF SOUL. Uniting new approaches in thinking, debate and conceptional acuity in a magazine form. The versatility of these themes is visually transported in striking points. The magazine uses different papers to lend a haptic structure to thematic focal points. The rough cover documents a desire for debate, while blind embossed and printed illustrations visually convey the different themes of POINT OF SOUL.