POLA B.A COLORS LIPSTICK EYEPOWDER
Cosmetics packaging
Based on a minimalist design inspired by Japanese aesthetics, the product packaging features a distinct vividness and depth. In addition to the matte texture that appears grey, green or purple due to the light polarization effect as the angle changes, solid corners are incorporated into the product design to express the strong identity and will of the user. For the compact, an asymmetric bold layout and hook position are employed to improve usability while highlighting vividness.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User