POLA Gyokuro Miryokucha
Tea packaging
Made with the leaves of gyokuro—the choicest of Japanese green teas—Gyokuro Miryokucha is a premium powdered tea that allows the consumer to take in the nutrients of tea leaves. A stylish geometric motif reminiscent of kimono patterns is featured in an asymmetrical layout, creating an effect that is at once both traditional and modern. The motif combines drops of water and tea leaves to represent tea fields, while the staggered logotype evokes the mellow fragrance of gyokuro tea. The red icon, which depicts the flowers whose essences infuse the tea, resembles a traditional Japanese seal and projects an image of guaranteed quality and taste.
Date of Launch
2017
Development Time
other period: 6 months
Target Regions
Asia
Target Groups
Consumer / User