POLA IUGEN

Health care

For the high-prestige accommodation facilities of today, which give so much importance to the unique scenery and natural environment offered by the locale, we set out to design the ultimate amenity brand that offers visitors to Japan a taste of this land’s distinctive aesthetic sensibility. The ancient Japanese word yugen (archaically, iugen) means the subtle and profound beauty perceived and experienced in nature’s magnificence. We conceived designs that generate value that is unique to the space of a location, based on the concept of self-examination and rediscovery by harmonizing with nature and drawing deep inspiration from it.

Client / Manufacturer

POLA INC.

Tokyo, JP

Design

POLA INC.

Tokyo, JPKanako Maruhashi, Taishi Kazamaki, Kurumi Shigeta, Akira Hamuro