POLA White Shot
Health and beauty packagingPOLA INC. (Master)
White shot is a line of skin-lightening products. The logo is rendered in cursive, like a handwritten promise that the product can deliver results. The pure colors of black and white and the elegantly shaped bottles express the no-waste functionality of the product. At the same time, the red dot is a mark of inspiration, representing Newton’s apple and the innovation of the formulation itself. The uniform minimalism creates a sense of strong individuality and impact.