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Annual Report
Dr. Ing. h.c. F. Porsche AktiengesellschaftThe Porsche Annual and Sustainability Report 2024 explores the theme of “identity” and visually centers on the concept of reflection. It showcases the luxury brand’s core values at the highest level in a hybrid format that combines premium quality, clarity, and design excellence. With its outstanding storytelling, intuitive usability, and enchanced stakeholder approach, the report ensures clear, compelling, and effective communication with the target audience across all channels.
Client / Manufacturer
Design

Dr. Ing. h.c. F. Porsche Aktiengesellschaft
Stuttgart, DE
Kirchhoff Consult GmbH
Hamburg, DEKerstin Walther-Fellinghauer, Magnus Richter, Johannes Schleede, Andreas Rimmelspacher, Michael Huynh, Henrik von der LiethDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government, "Shareholders, Employees"