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Porsche Ärztemailing
Porsche Ärztemailing
Porsche Ärztemailing
Porsche Ärztemailing
2009

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Porsche Ärztemailing

Direct mail "X-ray"

Porsche Deutschland GmbH

To target doctors and medical professionals, an X-Ray mailing was created. It consisted of a paper folder carrying five X-Rays of the current Porsche models plus an extra X-Ray with Porsche’s contact details. The cover letter invited the doctor to further investigate the “symptoms”, e.g. eyes lighting up, pulse rate rising. Furthermore, a reply card offered the direct option to arrange for an examination date.

Client / Manufacturer
Porsche Deutschland GmbH

Porsche Deutschland GmbH

Bietigheim-Bissingen, DE
Design
Chromedia Dialogmarketing GmbH

Chromedia Dialogmarketing GmbH

München, DE

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