Porsche Design: Form and Function – The Battle

Short film

Porsche Design: founded in 1972 by Prof. F. A. Porsche. His philosophy: if you analyze the function of an object, its form often becomes obvious. The result: timeless classics remarkable for their uncompromising straightforwardness. The perpetual controversy inherent in the Porsche Design philosophy will be presented in the image film “The Battle”, with the actors Billy Zane playing the role of “Form” and Karel Roden as “Function”. The short film, set up as a classic stage play, comes alive through the exciting duel of words between the two characters. The products will be integrated as supporting characters. A black, infinite space was arranged to match the Porsche Design CI. High dynamic range photography and professional film techniques have made a piece of advertainment that stages the brand without naming it.

JURY STATEMENT

Digital Media - selected by Conrad Caine A wonderful representation of a discussion on form and function, similar to the chicken or egg question. The answer for good design is: "and"!

Client / Manufacturer

Porsche Lizenz- u. Handelsges. mbH & Co. KG

Bietigheim-Bissingen, DE

Design

Kemper Kommunikation GmbH Marken- und Werbeagentur

Frankfurt a. M., DE