Porsche Digital Brand Academy
Brand training app
The Digital Brand Academy is a first-to-market education application for brand training at Porsche. The web-based AR tool offers employees a portable, interactive experience, accessible via a user’s business or private smartphone, which educates employees on the brand. Currently it is the only training worldwide of its kind.
Client / Manufacturer
Design
Dr. Ing. h.c. F. Porsche AG
Stuttgart, DEinnovation.rocks consulting gmbh
Vienna, ATDate of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User