Porsche Digital Brand Academy
AR training app
The Digital Brand Academy is a first-to-market education application for brand training at Porsche. The web-based AR tool offers employees a portable, interactive experience, accessible via the user's business and private smartphone to educate them on the brand. Currently, the application is the only training app of its kind worldwide.
Client / Manufacturer
Design
Dr. Ing. h.c. F. Porsche AG
Stuttgart, DEinnovation.rocks consulting gmbh
Vienna, ATDate of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User