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Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
2021

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Porsche Digital Brand Academy

AR training app

Dr. Ing. h.c. F. Porsche AG

The Digital Brand Academy is a first-to-market education application for brand training at Porsche. The web-based AR tool offers employees a portable, interactive experience, accessible via the user's business and private smartphone to educate them on the brand. Currently, the application is the only training app of its kind worldwide.

Client / Manufacturer
Dr. Ing. h.c. F. Porsche AG

Dr. Ing. h.c. F. Porsche AG

Stuttgart, DE
Design
innovation.rocks consulting gmbh

innovation.rocks consulting gmbh

Vienna, AT
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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