Porsche Panamera
Porsche Panamera
Porsche Panamera
Porsche Panamera


Porsche Panamera

Key visual

Dr. Ing. h.c. F. Porsche AG

Change requires courage, energy and a strong will. With this idea as a basis, Porsche developed a visual concept for the global launch of the new Porsche Panamera. The concept offers its users, the respective Porsche markets, creative freedom. It is modern and flexible to use – across all media and spaces. Bold and confident statements are presented on different walls, surfaces and structures. They underline the motto and show its facets. Set in contrasting and powerful typography, a strong, expressive and modern visuality emerges.

Date of Launch
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Other target groups: Porsche markets worldwide