Porsche - Slush 2017
Exhibition and eventDr. Ing. h.c. F. Porsche AG
Slush is an event held in Helsinki, Finland to showcase start ups and attract investment. At the 2017 edition, Porsche presented itself in a novel, innovative way, with openness being its leitmotif. The company's dynamic stand focused on people and their thoughts about sustainability and mobility. Porsche staff wore casual clothing, easy-going conversations were the talk of the day, all combining to create a relaxed atmosphere. Sustainable materials such as seats made of recycled skateboards underscored this new facet of the venerable car brand. The architecture opened the space and transformed it into a meeting place. Carpool Content provided a burst of Adrenalin with embedded media that encouraged conversation. The discussions inside the vehicles were broadcast at the stand. Porsche achieved its main goal: a focus on creativity and innovative thinking.