POSCO Park1538

Wayfinding system

Park1538 is a cultural complex built by the global steel corporation POSCO. The 29,000㎡ environment is also the site of the company's headquarters. The designers were tasked with creating a brand identity and comprehensive signage system for ParK1538. The basis of the module signage system is the infinity loop and its geometric form. The symbol and signage are present in various types according to the purpose, use, and amount of information they deliver. The design strategy was to provide visitors with a consistent brand experience by integrating comprehensive visual language with the brand identity.

Client / Manufacturer

Daehong Communications INC.

Seoul, KR

POSCO

Pohang-si, Gyeongsangbuk-do, KR

Design

Supermarket

Seoul, KR