Positive Thoughts / Positive Gedanken

Annual report

Considering the wide range of Adris Group activities, the task was to find a solution that would represent the fact that it is an A1 company. The idea came from the logo, serif letter A in Didot font, which itself tells that it is a powerful umbrella company. The introductory pages to different sections consist of letters extracted from the titles and form separate typographic units. Besides the titles based on typography, the report consists of simple illustrations based on the idea of “Positive Thoughts” with motifs like a bridge (for “idea”), a pencil (“creativity”), a briefcase (“entrepreneurship”) and binoculars (“future”).