PowerShot ZOOM
Camera
The PowerShot ZOOM is a pocket-sized telescopic digital camera for people who want to observe and shoot subjects that are far away. Conventional telescopes and digital cameras are either focused on “observing” or “shooting”, and it is not possible to “capture definitive moments while continuing to observe”. With this product, it is now possible to readily enjoy shooting at a preferred timing while observing subjects that are far away, such as while watching sports, birds, children’s soccer practice, etc.
iF Gold Statement
A design that makes you ask yourself, 'why hasn't this existed before?'. The Canon PowerShot ZOOM is a telescope and camera in one, opening up entirely new realms of photography and nature observation. The universal design enables left or right-handed use is intuitive and was highly praised by the jury.
Date of Launch
2020
Development Time
Other duration
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User