PRADIUM

Brand Identity for Residential Space Brand

Pradium is a residential brand of City Construction. Like the slogan of the brand 'Your Life, Your Pride', it contains City Construction's management philosophy of barking at a house that is proud of its own life by enhancing the value of the residents' lives. Pradium's brand design is based on its most basic form, building its own visual language called stripe, delivering classical images and contemporary styles that do not change over time. This represents the brand's vision that residential spaces should be able to embrace the essential value of housing and the diversity of residents' lives.