Prati.co

Branding

Prati.co is a frozen ready-to-bake Brazilian empanadas brand that steps out of the box and delivers quick and nutritious food for the Brazilian Gen-Z community, known for their irreverence and a good sense of humor. The designers’ challenge was to introduce an innovative identity to Brazil’s traditional frozen foods segment. They created a young, fun brand identity, incorporating empanada characters and colorful compositions. Prati.co’s naming reinforces its differentials with a fun double entendre: practical (prático) and for you (pra ti). This visual identity highlights the brand for its target audience, from the shelves to the internet.