Precision Paintbrush
Paintbrush design
Orkla House Care AB
This year’s most innovative paintbrush with the feeling and control of an artist brush! The unique TriTech™ filaments give superior precision and the ergonomic grip zones give perfect control when painting both straight lines, corners and details. The air-tight case which is included prevents the brush from drying up, helps to avoid stains and helps the user to be more sustainable by being able to reuse the brush again and again. The Precision Paintbrush is manufactured under Orkla’s three brands; Anza, Jordan and Spekter.
iF Gold Statement
In designing the Platinum Precision paintbrush, Anza has carefully considered each detail. The result: the overall design expresses a feeling of care. The wooden handle and color scheme gives the product a sense of value. It is very difficult to redefine a product that has been on the market for a very long time, and this product has met the challenge masterfully.
Date of Launch
2016
Development Time
25 - 36 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry, "Professional Painters and Consumers"