Presch

Corporate design

Presch is a start-up tool founded by Benjamin Preisner and Hergen Schwarting. The challenge for the design was to create the visual fundamentals within one year. This would include agreeing a name, full corporate design, packaging, Web design and any plans for future activities. This was achieved by creating a straight, clean, distinctive look, with great attention to detail, which can also be continually expanded. Strong coloring, reduced but significant elements and bold typography allow the customer to easily remember the products after first sight. A typical pegboard, found in workshops and DIY garages everywhere, was the inspiration for the graphical point grid of the CD.