Primera Mindful Clean Beauty New BI
Skincare packaging
Primera has taken its original naturals concept one step further to re-position itself in the new “clean beauty” sector. The brand is aiming for a global presence through packaging that expresses a friendly and intuitive connection between technology, ingredients, and benefits. The design incorporates recycling-friendly packaging materials as an expression of the company's values. The new design marks a break from old stereotypes of skincare packaging in order to emphasize and further develop sustainability, which the brand is also implementing in its manufacturing methods.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User