Principle of Purity.
911 R web special
Dr. Ing. h.c. F. Porsche AGThe Porsche 911 R was built specifically for motor racing in 1967. Now it is back. It is the reminder of a lost childhood. It smells of petrol, of asphalt, of the race track. It can tell you tales of historic races, of victories and records, of naturally aspirated engines and manual transmissions, of red stripes and of the Porsche logo on its side. The overall design reflects this puristic motorsports heritage and transfers it in today’s world. Users can join two Porsche enthusiasts on their road to perfect vehicle control in the web special. Their goal: complete a stage of the legendary Tour de France Automobile of 1969.
Client / ManufacturerDesign
Dr. Ing. h.c. F. Porsche AG
Stuttgart, DEUDG United Digital Group
Hamburg, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry