



PRO RE NATA
Skincare packaging
Katalyst
PRO RE NATA is a bioceutical skincare brand that applies a systematic solution based on natural ingredients and biotechnology. Most competitors insist on being “professional”, but PRO RE NATA differentiates by setting the core of the brand as “authenticity”, focusing on healthy living. “PRO RE NATA”, a professional term used by doctors and pharmacists in prescriptions, means ‘as needed’ or ‘as the situation arises’. The overall design is deliberately reminiscent of a prescription to establish the identity of a bioceutical skin solution that embodies the professionalism of doctors.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User