Product Experience 2012
New product launchVolkswagen AG
In order to impress sales professional from all over the world, something truly spectacular must be presented. Therefore the sales training for the launch of the Golf 7 had to be something special – something big: an event with 14,000 Volkswagen staff, in a setting that – like the car – stands for design, significance and perspective – the futuristic Expo ground in Zaragoza, Spain. Every day 400 guests experienced a 24-hour training packed full of thrilling moments. A spectacular opening and innovative workshops made the new features of the Golf experienceable. The emotional evening event in the "Torre del Agua" provided a stunning final.