Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

PROJECT ANNE
PROJECT ANNE
PROJECT ANNE
PROJECT ANNE
2017

Share:

PROJECT ANNE

Service design

Despite fast-paced changes in fashion, the notion that fashion items must be purchased remains unchanged. PROJECT ANNE allows style-savvy shoppers in their 20s and 30s to use its subscription service to try out endless closet. The service is a fashion version of the streaming service. Users can diversify everyday wardrobe from PROJECT ANNE’s selected emerging designers and contemporary brands. They can keep the items they love or send back the rest of items and receive a new order. The idea is to experience various brands and trends without buying a closet full of clothes. Furthermore, it will support sustainable fashion.

Client / Manufacturer

SK planet

Seongnam, KR
Design

SK planet

Seongnam, KR
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

RELATED PROJECTS