PROJECT ANNE

Service design

Despite fast-paced changes in fashion, the notion that fashion items must be purchased remains unchanged. PROJECT ANNE allows style-savvy shoppers in their 20s and 30s to use its subscription service to try out endless closet. The service is a fashion version of the streaming service. Users can diversify everyday wardrobe from PROJECT ANNE’s selected emerging designers and contemporary brands. They can keep the items they love or send back the rest of items and receive a new order. The idea is to experience various brands and trends without buying a closet full of clothes. Furthermore, it will support sustainable fashion.