Project INKlusion
Design Guidebook
At Samsung, we believe that inclusivity is the foundation of good design. So, we created an inclusive design Strategy and Guidebook to empower the creative possibilities of our designers. We spoke with design leaders in Diversity, Equity and Inclusion (DEI) and 500+ members of our internal Employee Resource Groups (ERGs) to rethink the way we design. The result is ‘INKlusion’ – a simple but powerful visual metaphor of ‘ink’ that empowers designers at Samsung to embrace DEI as a creative opportunity instead of something to fear or be limited by - adding more color to their mindset and processes.
Client / Manufacturer
Design
Samsung Electronics
Seoul, KRSamsung Electronics
Seoul, KRYunhui Kim, Joohee Park, Gunho Chae, Seyeon Lee, Yeseul Hong, Katharina Mayer, Fox Al RajimDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry