Project W.L.Y.

Chinese liquor, Eco-friendly, Braille

Being highly valued in social and emotional fields, Wuliangye, as the most prominent Baijiu in China, has always been committed to delivering a better life and creating a harmonious world. Thus visually impaired individuals caught our sight. the social and spiritual needs of them worth paying attention to. How to incorporate the concept of eco-friendly and recyclability in designing, producing, and recycling is also the target that we have been striving to achieve. While enjoying the relaxation & pleasure by moderate alcohol, issues like waste and pollution should not become a burden. All of this led to the birth of "Project W.L.Y.".