Prosays'

Sales Packaging

This is a new cosmetic brand from Japan, targeted at the middle and high end customers who are mainly office ladies. Many cosmetic products are designed by repeatedly using the logos. But for prosays, various images transformed by insects, sea animals and plants are seen in its visual identity system to represent different characters of the products. For example, as stick insect image is used on the package of a product called “Disappear”. There are more than 30 different items in the whole set, hence more than 30 different images on the packages.