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Protect.me - new model for accident insurance
Protect.me - new model for accident insurance
Protect.me - new model for accident insurance
Protect.me - new model for accident insurance
2019

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Protect.me - new model for accident insurance

Insurance product design

Insurance companies are facing critical challenges staying relevant in the digital age. Instead of only optimizing digital as a new distribution channel, NN Insurance Hungary with the support of Frontira Strategy Design Consultancy defined a new business model for a service that is natively digital: protect.me is the world’s first pay-by-the-hour, app-based accident insurance that covers risks related to recreational activities. It’s a fully customer centric service: customers activate the insurance via the app only for as long as they need it (‘on-demand’), and pay only for the period of active coverage (‘pay-as- you-go’).

Client / Manufacturer

NN Insurance Hungary

Budapest, HU
Design
Frontìra Strategy Design Consultancy

Frontìra Strategy Design Consultancy

Budapest, HU
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Specific country/region: Hungary
Target Groups
Consumer / User, Other target groups: people who are doing sports

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