PRUGIO
PRUGIO
PRUGIO
PRUGIO
2020

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PRUGIO

Brand Identity

DAEWOO E&C

PRUGIO, an eco-friendly Korean apartment brand, rebranded itself so as a sophisticated brand and an upscale living environment. Unlike other brands focusing on superficial luxury, PRUGIO wanted to create a fundamentally premium environment based on the concept of “Intrinsic Life” in which each person could live in an apartment built to serve its intrinsic purpose - become a home. PRUGIO used rich colors and features to create visual representations of a comfortable and affluent life. It developed a master plan for services, community programs, apartment exterior, facilities, and landscaping to convey a consistent image.

Client / Manufacturer
DAEWOO E&C

DAEWOO E&C

Seoul, KR
Designer

SWNA

Seoul, KR

S/O Project

Seoul, KR
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: South Korea
Target Groups
Consumer / User

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