PTKOREA - Solving Pain Points to Benefit Users

Website

After changing our company name and CI design to PTKOREA, we renewed our website design better to communicate the value of our newly established corporate identity. By solving the previous site's problems, our clients can have a more pleasant experience while navigating our renewed website. Our previous website was operated to show various areas of our business and portfolios, so we not only had repetitive information and a complicated structure but hadn't clearly represented the corporate philosophy and vision. To solve this, we've focused on whom we need to target and what messages we need to speak.