Pu Dao
Rice packaging
Pu Dao Liang Pin Crop Marketing
The brand name PuDao rice is written in Chinese calligraphy. The outer packaging is made of environmental cardboard, expressing tradition and simplicity. The rice bags are made of natural linen and can be reused or recycled. The brown ribbon around the box is both elegant and practical as a convenient handle for carrying. The simple materials and minimalist design elements combine to create strong brand recognition that associates with simplicity and environmental values.
Client / ManufacturerDesign
Pu Dao Liang Pin Crop Marketing
Beijing, CNShenzhen Greensong Design Co., Ltd.
Shenzhen, CNBeijing ZEYANG Brand Design Co., Ltd.
Beijing, CNDate of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User