Pulze
Brand Design
Innovations that gently heat tobacco are becoming increasingly important in the international tobacco market. Imperial Brands aims to establish itself in this growing segment with a new heated tobacco brand. Our task was to bring the new brand to life in all areas. We have created a design that is based on a reduced, high-quality vocabulary of colors and shapes, holistically conceived from the logo to the packaging and digital interfaces to the stores themselves. We combine soft copper with silver and a dot graphic inspired by the fill level display of the heating device.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry