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PUMA Fi
PUMA Fi
PUMA Fi
PUMA Fi
2020

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PUMA Fi

Footwear

Puma SE

The Puma Fi Trainer is the first shoe to incorporate Puma’s Fit Intelligence (Fi) technology, designed to automate and finetune performance fit. The shoe is built on a training shoe platform making it ready for workouts and light running. It works equally well in the urban landscape and the gym, making it the perfect sports shoe for a connected generation. Fit Intelligence technology allows athletes and everyday users to adjust and individualize the fit of their shoe with quick and efficient ease; no bending down, no laces to tie or untie, no straps to adjust.

Client / Manufacturer
Puma SE

Puma SE

Herzogenaurach, DE
Design
Puma SE

Puma SE

Herzogenaurach, DE
Date of Launch
2019
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User

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