PUMA Fi
Footwear
The Puma Fi Trainer is the first shoe to incorporate Puma’s Fit Intelligence (Fi) technology, designed to automate and finetune performance fit. The shoe is built on a training shoe platform making it ready for workouts and light running. It works equally well in the urban landscape and the gym, making it the perfect sports shoe for a connected generation. Fit Intelligence technology allows athletes and everyday users to adjust and individualize the fit of their shoe with quick and efficient ease; no bending down, no laces to tie or untie, no straps to adjust.
Date of Launch
2019
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User