PUMA Online Annual Report 2024
Online Annual Report
The PUMA Annual Report 2024 transforms the brand's essence-know-how, speed, and adrenaline into a vibrant digital experience. Extending the campaign "See The Game Like We Do," it merges emotion, motion, and storytelling. Inspired by the "FAST-RB NITRO Elite" running shoe, neon tones "Flash Lime" and "Strawberry" create instant impact. A digital lenticular effect with scroll and hover animations, videos, and parallax motion conveys speed and energy. Designed by 3st Kommunikation, the report unites brand, campaign, and sustainability in one cohesive experience.
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, "Shareholder, Investors"