PUMA SF Evocat Sock LS
Sportswear
The Evocat Sock shoe was specifically designed for the Scuderia Ferrari Lifestyle range. This shoe fuses evoKNIT technology, developed for professional F1 drivers, with street style and everyday comfort. The idea was to make a minimalist lifestyle shoe with a one-piece, 3D knitted sock-like upper. The lacing system distributes the pressure over a wide foot surface for maximum comfort and breathability. The injected EVA midsole provides a lightweight and thin interface between a driver and his car, facilitating lightning-fast throttle and brake responses. Key innovation is the lack of a rubber outsole which would add weight and stiffness.
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User