PUMA SUPER ATOM
Limited edition packaging
The launch of the PUMA SUPER ATOM in 1952, the world’s first boot with screw-in studs, marked the beginning of PUMA’s successful heritage in football. 65 years later it’s time to celebrate the birthday of this iconic model. PUMA has rebuilt the original PUMA SUPER ATOM limited to a 100 pairs only. We wanted to use the original PUMA logo and we realized that its hexagonal shape perfectly outlines the silhouette of a pair of high-top shoes. In the PUMA archive we took a lot of pictures of old boxes and catalogs and carefully recreated these beautiful 1950s graphics to emphasize on the PUMA SUPER ATOM’s history and to make this edition a real collectible.
Date of Launch
2017
Target Regions
Asia, Europe, North America, South America
Target Groups
Consumer / User