Puma Transform Backpack
Backpack
The Puma Transform Backpack is a new innovative backpack that captures the essence of adapting to the ever-changing environments associated with Formula 1, from night races in Malaysia to the heat of the midway sun in Dubai. The transform backpack has a Thermo-chromatic pigment print, which reacts to heat by turning bright when exposed to heat over 20 degrees and has reflective trims to stay visible at night. By re-appropriating the molding technology PUMA uses to build the most advanced running shoes to grace the track, field and street, our transform shoulder straps are lightweight, comfortable and unique.
Date of Launch
after 2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User