Purcotton Maternity Hygiene Products
Maternity product packaging
Z WAVE created an independent abstract design for each product as its icon, emphasizing the product's shape and functional features. Different sets of logos and icons were also produced to highlight PurCotton's brand image and present the advantages of the products for mothers-to-be. The designers wanted to help PurCotton and its products to visually communicate with mothers-to-be and create a stronger, more direct, and effective overall packaging system. The hearts of mothers-to-be are warm and soft, so a soft pink was chosen as the primary color and combined with other colors to differentiate the various products.
Client / ManufacturerDesign
Shenzhen Purcotton Technology Co., Ltd.
Shenzhen, CNZ WAVE Design
Shenzhen, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: China
Target Groups
Consumer / User, Specific sub-group: Pregnant woman