Pyuan Deto Cleanse & Charge Beauty
Hair care packaging
Kao Corporation
Pyuan Deto Cleanse & Charge Beauty is a new line of hair care products consisting of shampoo and conditioner that solve the problem of an oily scalp and dry tips at the same time. The shampoo and conditioner each have a unique character, helping the products achieve a new look, disrupting existing Japanese hair care market conventions. The design expresses a gentle and careful response to complex hair troubles. Based on the concept of a soft and soothing fusion, where two different things come together to support each other, the packaging has the gentle shape of naturally formed stones that make you want to touch them.
Client / ManufacturerDesign
Kao Corporation
Tokyo, Chuo-ku, JPKao Corporation
Tokyo, Chuo-ku, JPSetsu and Shinobu Ito / studio ITO design
Milan, ITDate of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Japan
Target Groups
Consumer / User