Qian Suan Bao Sheng Wu Fa Jiao Can Yin Suan Tang

Sour soup packaging

"Qian" is Guizhou; "Suan" is sour soup; "Bao" means precious things. The designers have chosen red, yellow, blue, green and other colors combined with abstract points, lines and surfaces to create rich contemporary imagery. Every colorful and irregular pattern in the design has a deeper meaning and relevance, such as the abstract chicken, duck and fish. Consumers feel the charm of a product from another dimension while being attracted by the visual iconography that references regional culture. As a result, the product appeals both to older and younger consumers.