Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
Qingziyou
2022

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Qingziyou

Brand identity

The core concept of the brand Qingziyou is good health. The logo's minimalist design language of a butterfly with its wings spread out and flying freely symbolizes beauty and freedom. Human creativity as a whole is that of axial symmetry, representing the value of gentle freedom or balance. Balance is a healthy and unburdened way of shaping an energetic mental state and a relaxed and free lifestyle. The negative shape (logo center) is like a cross star, bursting with dazzling light. The logo is cleverly composed of four-letter Qs in a nod to the brand name.

Client / Manufacturer

Hunan Bitifu Trading Co., Ltd.

Changsha, CN
Designer
Dongdao Creative Branding Group

Dongdao Creative Branding Group

Beijing, CN
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry

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