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QINSHIHUANG CPA
Beer packaging
CHINA RESOURCES SNOW BREWERIESQinshihuag CPA, the first China Pale Ale (CPA), interprets the Pale Ale full of Chinese characteristics through the Chinese crops as the basic materials and the elements of Qin Dynasty. The elements of Qin Dynasty, which symbolize Chinese culture, are integrated into the packaging design, showing distinctive regional and cultural features with the concept of CPA is well conveyed. The product guides the industry towards the new trend of CPA.
Client / ManufacturerDesign
CHINA RESOURCES SNOW BREWERIES
Beijing, CNCHINA RESOURCES SNOW BREWERIES
Beijing, CNDong Yan, Weixi Zhou, Yan Yang, Jialiang MaoDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users