













QN990F, Neo QLED 8K
Neo QLED 8K
Samsung Electronics Co., Ltd.QN990F Neo QLED 8K was designed as a flagship model that focuses on the essential elements of a TV. This amplifies the hyper-realistic viewing experience created by AI. Through a seamless combination of advanced engineering and design, physical elements that separate the screen from its surroundings were dramatically reduced to almost nothing. The margins reflect the surroundings to appear as if the screen is floating. This evokes an image of a gateway to a virtual world where the screen, user, and AI naturally connect and communicate. Outstanding viewing experience and immersion are made possible through this integrated design.
Client / Manufacturer
Design

Samsung Electronics Co., Ltd.
Suwon-si, Gyeonggi-do, KR
Samsung Electronics Co., Ltd.
Suwon-si, Gyeonggi-do, KRKim Jangho, Na Sanghyeon, Yoon Daehee, Lee Jaeneung, Lee YongjooDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users