QUS. Body Connected.
sanSirro GmbH wanted to develop a new, catchy brand name and a modern branding concept, a cool corporate design for the smart textile company and a stylish website full of incomparable user experiences. The brand and the website required understatement, elegance and innovation. Cool, trendy and technical, but at the same time stylish and down-to-earth. The overall corporate design, the website as well as the industrial and packaging design needed to convey a high-quality look, which allows the shirt to become the ultimate lifestyle accessory. These lifestyle, coolness and luxury factors were the main aims during brand, website and industrial development.