Rabbit year limited Liquor
Baijiu packaging
Sanshi Xunyiwei Co., Ltd
This product is a limited edition liquor for the Year of the Rabbit. "Rabbit" is not only one of the zodiac signs in China, but also represents the life and hope of human beings. According to legend, the rabbit was the first to ascend to the Moon Palace. In China, there is painting or writing on the fan surface to express feelings. This packaging combines the running rabbit with the fan surface to form the main visual of the design. Refactoring fan art. The shape of the vessel is redesigned based on the first shape of Chinese porcelain, the plum vase, which is warm, smooth, and static.
Client / ManufacturerDesign
Sanshi Xunyiwei Co., Ltd
Zhengzhou, CNSHENZHEN ONELI CREATIVE DESIGN CO., LTD
Shenzhen, CNZhu Zhiping, Oneli Creative teamDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users