Radiance Shoulder Shower
Showers
In Indian homes, daily showering is a short, neck-down routine shaped by time, climate, and hair care habits. Field interviews revealed that users, especially women, prefer quick cleansing without wetting their hair, yet most showers are designed for full drenching. Overhead showers cause discomfort, while hand showers feel tiring and awkward for everyday use. Users described frustration, saying it “ruins my good hair day.” This research exposed a clear need for a shower designed around real behaviour, efficiency, and personal comfort.
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users, "This product caters to women of all age groups and men with long hair."