Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
Rado True Square YOY
2021

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Rado True Square YOY

Wristwatch

Rado Watch Co. Ltd.

In the middle of the digital age, the Japanese design duo YOY is giving one of our best-known faces an update that is as contemporary as it is analog. The True Square Undigital combines two real design icons. The angular bars of the digital display meet the square Rado ceramic watch. But not everything is as it seems at first glance… This watch is truly smart. And absolutely undigital.

Client / Manufacturer
Rado Watch Co. Ltd.

Rado Watch Co. Ltd.

Lengnau, CH
Designer
Rado Watch Co. Ltd.

Rado Watch Co. Ltd.

Lengnau, CH

YOY

Tokyo, JP
Date of Launch
2020
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User

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